Techniques when writing for the web

There are things that we need to consider when we are writing for the web. The following are techniques/tips that I compiled, which I believe are really helpful.

• Write relevant content: Write information that are relevant to your site or page topic.
• Use the inverted pyramid style: Important information should be at the top of your page, follow with the supporting content.
• Write one idea per paragraph: People just scan web pages so it is better to write concise and to-the-point.
• Use active voice: Using active voice is much better than using passive voice because it takes less mental decoding. It feels simpler.
• Say less: Web users don't usually read all the contents of the web page but they generally scan it. So, the more concise the content, the easier it is to scan.
• Use headlines and heading: Try to make your headline attractive to catch the reader's attention.
• Use formattting: Use lists, bold headers, blockquotes, and other HTML formatting tricks.
• One topic per URL: Don't write "catch-all" blog entries or discussions covering a wide range of topics.
• Attribute sources: Tell your readers where you got your information so that they will not assume that you are just making it up.
  
• Establish trust.
• Always proofread your work: Use an automated checker to check for errors and be sure to re-read your text.
  

Sources:
- http://www.ojr.org/ojr/wiki/writing
- http://webdesign.about.com/od/writing/a/aa031405.htm
- http://www.webdesignfromscratch.com/writing_for_the_web.cfm
- http://www.ncl.ac.uk/web-development/writing/write.php